TransferMate Global Payments has partnered with Sport Industry Group, organisers of the BT Sport Industry Awards, to celebrate the very best examples of organisations utilising analytics, data or research to improve business performance. The agreement will see TransferMate operate as Global Payments Partner of the BT Sport Industry Awards, processing all foreign currency transactions on behalf of Sport Industry Group.
The Best Use of Analytics, Data or Research Award in association with TransferMate Global Payments was created for the BT Sport Industry Awards to recognise and celebrate the agencies, brands, broadcasters, rights holders and venues that are embracing new and effective ways to meet their objectives.
This year’s shortlist features the likes of Aston Villa FC’s #MyVillaMoments; Derbyshire CCC’s record off-field growth; Diageo’s use of data to help assist Johnnie Walker’s F1 sponsorship activation; ICC Women’s World Cup Organising Committee setting new benchmarks for women’s sport; Infosys’ reinvention of the tennis experience; and NTT DATA’s partnership with The Open Championship.
TransferMate Global Payments is the preferred FX provider for sports industry and has more than 10,000 corporate clients in over 145 countries. There are a growing number of end-users using its platform for international payments and receivables, processing over $10bn in transfers to date.
Sinead Fitzmaurice, co-founder and Chief Financial Officer of TransferMate Global Payments said:
Working across multiple time zones delivering more than 100 different currencies for our clients around the world daily means that analytics, data and research play a vital role in our business every day. To see such a variety of different organisations embracing and leading in this area is motivating for us all, so we are thrilled to be supporting this category.”
Alex Coulson, executive director of Sport Industry Group, added:
Analytics, data and research are obviously crucial to any business. Using this information correctly and responsibly to produce results, however, is not as clear cut. In TransferMate Global Payments we have a fantastic partner to celebrate this category, who share the key values of trust and responsibility so carefully across their global payments business.”
The BT Sport Industry Awards are the largest commercial sports awards in the world, taking place at Battersea Evolution in London, on Thursday 26th April 2018.
Bringing together sports stars, celebrities, senior decision makers, influencers and global media, the industry’s most anticipated night of the year celebrates the very best work from across the sector. The famous trophies are awarded on-stage in front of a sell-out crowd of 1,700 guests at the star-studded event, held annually in London.